• All ad units must launch a new browser window when clicked on
• Ads do not have a "looping" limit
• Ads are served via JavaScript Ad calls, not frames.
• Audio must be user initiated with a clearly recognizable on/off button
• All expanding ad units must be user initiated
• All floating ad units must have a clearly recognizable close button
• All sound must be initiated by a user click. Once clicked, sound may start. Advertisement must have an always present, clearly labeled on/off button.
• All rich media ads must have alternate GIF versions of creative
• No PSA ads are allowed
• Mimic Group, LLC reserves the right to terminate a campaign at any indication that it is not being properly served.
• All ads are served via Java Script tags.
Third Party Ads Tags Ad tags are accepted from the following vendors:
• Ad Shadow
• Atlas
• Blue streak
• Double-click
• Falk
• MediaPlex
• TruEffect
For Double-click, please submit DFA Internal Redirect for all site placements, and DFA Standard tags for all HTML newsletter placements.
For all other ad tag units, please supply JavaScript tags for all site placements, and Standard tags or Gif/Jpg with click thru for all HTML newsletter placements.
Third Party Rich Media
We accept rich media ad units from the following vendors:
• Bluestreak • Falk/Commflash • Eyeblaster • Eyewonder • Motif (Only when served via DFA) • PointRoll • United Virtualities • TruEffect • Unicast/Viewpoint
Lead time:
Three business days for standard creative
Ten business days for Rich media:
• All floating ad creative
• All video ad creative
• Expanding ad creative
Advertising Opportunities:(standard but not limited to)
30k max for gif, jpeg and flash
300x250
250x250
160x600
728x90
40k max for gif, jpeg and flash
300x600
336x600
50k max for gif, jpeg and flash
730x440
Pop under 30k max for gif, jpeg and flash
720x300
20k max for gif, jpeg and flash
340x100
175x100
10k max for gif, jpeg and flash
175x175
120x60
All ads are must have a border with the exception of the 120x60 logo
120x60 logo should not have a border or stroke and must have a transparent background.
Rich Media:
Flash Ad Units
• Flash files served via DART must be coded properly for proper click and impression tracking.
• All Flash files must be submitted as a .SWF file with accompanying back up gif/jpg for display to users who do not accept Flash.
• A click thru URL and Default image must also be supplied for each .SWF ad unit.
Below are detailed instructions for SWF file coding for DART AD Serving:
1. Create an invisible button over the area that you want 'active/clickable' to users
2. On that invisible button, put the following action:
on (release) {getURL(_level0.clickTag, "_blank");}
3. Export the swf and test by opening the swf and clicking on the intended 'active' area. If a new browser or Explorer window opens upon click, the ad has been coded correctly for DART tracking. The ad must spawn a new browser window.
HTML units: The HTML for the ad should not require a space larger than the maximum allowed pixel ad size. <HTML>, <HEAD>, <BODY>, <br>, or <p>, hard breaks (carriage returns) or alignment tags should not be included. All white spaces must be eliminated Please remember to use a CLOSE FORM tag when using forms in .html (i.e., </form>)
Ad Creative Policy: • Mimic Group, LLC has final approval for all ads with respect to editorial/creative content.
• Mimic Group, LLC reserves the right to remove an advertisement from its web sites at any time for any reason.
• Changes to an existing campaign must be received at least three business days prior to the change.
• All rich media ads must be served via one of the accepted third parties or vendors listed.
• Any additional questions or comments related to advertiser specifications can be directed to INFO@MIMICGROUP.COM
Expanding ad:
Ad unit: Expanded Dimensions:
300x250 550x250
250x250 450x250
300x600 ?<Not allowed in the past>
336x600 ?<Not allowed in the past>
728x90 728x500
175x100 175x200
File size:
30k Max Initial Load
3rd Parties may polite stream an additional 920k/961k if targeted only to high-bandwidth users.
Total: 1MB
Mouse Over / Mouse Off:
-Ad must expand upon mouse over or click on expand button
-Ad must retract upon mouse off or clicking on close button.
-If the ad expands with user click, the panel still must retract when mouse is removed.
-Any sound must be user initiated by click, not mouse over.
Floating ads:
-Max dimensions is 550x480
-Must have clearly visible close button
-Can only play for up to 15 seconds before timing out
-Up to 100k for initial load.
-Streaming and Polite downloads will be determined on a case by case basis
Transitional ads:
-Max dimensions is 550x480
-Must have clearly visible close button
-Can only play for up to 15 seconds before timing out
- Up to 100k for initial load.
-Homepage Transitional ads <Takeovers will be capped once every 24 hours>
-Streaming and Polite downloads will be determined on a case by case basis
Video:
-Video can run with the following available ads:
728x90
300x250
250x250
300x600
336x600
730x440
Floating
Transitional
Pre-roll
-Max file size for Video is 100k for initial load and an additional 300k streamed in.
-Max play time 30 seconds. 15 seconds is preferred.
Pre-roll:
-Ad size: 320x240
-The preferred file format is an 640x480 uncompressed Avi. File
-Pre load image not required
-If submitted it cannot exceed 10k and must be a 320x240 ad size
-30 frames per second preferred
-2.5 mb file size
Surveys:
-Dynamic logic recruitment is done via Nodes
-Insight express control units must serve internal House ads in place of PSA ads.
Text ads:
Epicurious:
-75 character Sweeps and Events on the homepage
-40 character ad on Bon Appetit, Gourmet and Restaurants areas.
-56 character Recipe link ad within Recipes area, Wine pairings and Recipe Flash email.
-130 character sponsor ad with Recipe Flash email.
Concierge:
-75 character text for all positions
Style:
-Homepage, 2 lines of copy 50 characters (40 CHAR MAX IF ALL CAPS)
-Index pages, Header- 27 characters (25 if all caps). Body is up to 3 lines, 40 characters per line (cannot be all caps)
-Newsletter Text link, Header all caps 30 character max (2 additional lines of text 144 char. total incl spaces)
-56 character text
* Note all of the above character counts include spaces.
Dedicated E-Mail: For specs contact info@quoteunquoteonline.com
QUOTE UNQUOTE MAGAZINE, MIMIC GROUP, LLC RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE.
